ALERA began as a project within our Entrepreneurship minor, where five students from different study programs came together with one shared goal: to create a product that solves a real, everyday problem. What started as a small idea during our first brainstorming sessions quickly grew into a concrete concept — a smart bottle accessory that combines hydration and storage in one practical design.
Our team consists of students in Communication, Tourism Management, and Creative Business, each bringing their own strengths and expertise. Together, we form a motivated and creative group with a passion for functionality, innovation and sustainable solutions. Within ALERA, we combine our skills in product development, marketing, communication, sales, finance and strategy to build something meaningful from the bottom up.
We noticed that many active people, especially women, struggle with carrying small personal items throughout the day. Keys, earphones, lip balm, jewellery or cards often get lost in bags or are left behind in lockers at the gym. With ALERA we aim to offer a simple, stylish and durable solution: a waterbottle accessory that keeps your essentials organised, secure and always within reach.
Meike van Steenbergen
CEO
For me ALERA is something I’ve wanted to have for a long time but couldn’t find. So with the team we created one ourselves! With my analytical skills and sober thinking I provide a base for the business to flourish.
Angel Van der Veen
Marketing Director
I’m responsible for creating content, designing campaigns, and building a strong community on Instagram and TikTok. I’m someone with a lot of creativity and a strong drive to learn from others, which helps me and the ALERA to improve.
Romaïssa Zaari
CFO
I’m driven by a genuine passion for creating stability within the company. I love turning financial complexity into insights that help move the business forward. I help ALERA grow with purpose while keeping our financial foundation solid and future-ready.
Romana Vandersteen
Sales Director
I focus on connecting our product with people who need simplicity and freedom in their daily routines. With every conversation and partnership, I aim to share that same convenience with others. My role is to help ALERA grow and make active living easier for everyone.
Lisa Bil
Product Development Director
As Product Development Director at ALERA, I focus on creating a product that is both practical and visually appealing. I oversee the design choices, materials, and user experience, ensuring that every detail supports the product’s purpose.
ALERA is more than a student project: it’s a product we genuinely believe in, designed for people who want practicality without compromising on style. We’re committed to developing ALERA step by step, learning as a team, and bringing our idea closer to reality everyday.